Get's Them Engaged. Keep's Them Engaged

Blitzer's philosophy: present the full scope of mathematics, while always (1) engaging the student by opening their minds to learning (2) keeping the student engaged on every page (3) explaining ideas directly, simply, and clearly so they don't get "lost" when studying and reviewing.

Making a Splash

The breadth is excellent, and this book includes innovative

teaching tools not available in other texts.

?Ann Minks,

Lake Washington Technical College

The writing style is great. It is light, easy to read and

understand. ?Karin Sherrill,

Mesa Community College

I LOVE integrating the word building into each chapter.

I think it will make the word building much more relevant

to students. ?Tricia Berry,

Hamilton College

See details, store offers, and shipping costs 

Product rating: 

Highlights of the Seventh Edition

Using a cultural materialist approach, this classic text provides students with a framework for explaining how the parts of sociocultural systems are interrelated and how they change over time.

Described as accessible, engaging, well-illustrated, and comprehensive, this text covers a wide range of Western and non-Western cultures for analysis and comparison.

Readings from the best-selling Spradley/McCurdy, Conformity and Conflict: Readings in Cultural Anthropology, 12/e have been integrated with this edition of Cultural Anthropology. Orna Johnson uses the lens of cultural
 See details, store offers, and shipping costs 

Product rating: 

This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job. Real-world in focus, topics reflect the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. PART 1: Understanding the Hospitality and Tourism Marketing Process?Introduces the concept of hospitality marketing and its importance. PART 2: Developing Hospitality and Tourism Marketing Opportunities and Strategies?Ex
 See details, store offers, and shipping costs 

Product rating: 

Updated to include new
 See details, store offers, and shipping costs 

Product rating: